Skinimalism: when less is more

Skin care routines are changing. There are more and more people who prefer to take care of their skin with fewer cosmetics; few but very effective. This is the premise on which the skinimalism , a new vision for which effectiveness is more important than the number of products we use on our face.

What is skinimalism?

Skinimalism has become one of the biggest trends this year . With the arrival of the pandemic, many people were flowing - without knowing it - towards the so-called “ slow movement ” , which consists of opting for simplicity in the skin beauty routine, simplifying the use of products and makeup as much as possible. What's your objective? Wear a natural and luminous appearance thanks to easy-to-use and multifunction cosmetics so you don't have to carry out endless routines in front of the mirror . It basically consists of using the basics that the skin needs to be well, seeking the balance it needs. The goal we now aspire to is to achieve naturally radiant skin through comfort and avoiding socially imposed canons and guidelines.

One of the pillars that supports this trend lies in reducing time but without sacrificing results. It is about seeking greater efficiency in a ritual that is less numerous in terms of items. What you should keep in mind is that, when simplifying, you must carefully select the products you are going to use. Prioritize those that contribute to the four basic steps that exist within this trend:

• Morning cleansing: starting with a good face wash is essential. We must remove the remains of products that we have applied to the skin during the night in order to apply the corresponding ones.
• Hydration: It is very important that you know that all skin needs to be hydrated, it does not matter if your skin is dry or oily. Yes, it is true that for each skin type you should use a specific and appropriate product, but do not make the mistake of thinking that hydration is something exclusive to certain skin types.

If your skin has a greater tendency to produce sebum, opt for fluid cosmetics that hydrate your dermis but without leaving a sticky and uncomfortable sensation.

• Photoprotection: Sunscreens will be your greatest allies if you want to avoid any type of skin problem. Experts recommend SPF50 for daily use, applying it even if the day is cloudy. Remember that it is very important that you apply it several times during the day in all those areas that are exposed to a greater or lesser extent to the sun's rays .
• Night cleaning: The last step is just as important as the three that we have already mentioned. You should remove your makeup and cleanse your face before going to bed, don't let laziness get the best of you!

You can even opt for double cleaning, a process that consists of first using an oil-based product to remove all the dirt and then cleaning with a water-based gel.

Our proposal: Sofía and Ana theCosmethics

At theCosmethics you will find a varied range of multifunction products that will help you get started in this trend. Here you will find some proposals:

• Enzyme Double Cleanser: facial cleanser for simplified double facial cleansing. A 3-in-1 cleanser. Gently removes makeup, cleanses and exfoliates.
• Sunscreen spray for face, body and hair . UVA and UVB protection. Waterproof. SPF30+. Light texture and fast absorption. Satin clear finish. Does not leave the skin white. Soft jasmine aroma.
• Le Blue Balm, 100% natural multipurpose repair balm . You can use it as a repairing balm on any part of the body, as a nourishing facial balm, as a soothing mask...
• Solid soap-free cleanser with prebiotics . You can use it on face, body and hair. It is a best seller from the French company Gallinée.
• Weleda Skin Food Repairing Multi-Purpose Cream: With 100% natural and organic ingredients, this cream is perfect for hydrating, nourishing, soothing or treating minor skin discomforts.
• Tata Harper Skincare Brightening Moisturizing Face Cream: This illuminating treatment provides a subtle and instant luminosity to the skin while hydrating it and leaving it smoother and firmer. It can be used morning and night.
• Super Serum Skin Tint SPF30 . Moisturizes, protects the skin from the sun, applies makeup and reduces shine and pimples (if your skin is oily).
• La Masque Infinie , anti-aging and multifunction facial mask. Cleanses, hydrates, firms and illuminates.
• The Infinie Potion . This cream works as a serum, day and night cream, and eye and lip contour. Best seller theCosmethics.

In addition to skin care, Skinimalism also advocates simplification when it comes to putting on makeup . Toiletry bags overflowing with products have taken a backseat . This trend offers skin with a natural glow and a fresh appearance. By dispensing with covering makeup products such as foundations or powders, now relegated to the background, highlighters have become a wise bet.

Naturalness has prevailed again this year, and we have adapted to this new situation in all aspects of our daily routine. The commitment to makeup in simple lines, half-capacity toiletries, the search for multifunction products... A trend that is here to stay?