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Article: Less is More: natural hair cosmetics

Less is More: cosmética capilar natural
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Less is More: natural hair cosmetics

Finding the right product for our hair can be an impossible mission since each hair is different and may have different needs. At theCosmethics we have selected Less is More , a natural and organic hair cosmetics firm whose formulations to make its products will surprise you so much that they will make you want to try absolutely all of them.


Focus on the essential, that is the philosophy of Less is More . An Austrian brand with a long history in the development of skin and hair care products. For Less is More, functionality must go hand in hand with simplicity.

Its innovative formulas are born from research carried out by Dr. Doris Brandhuber , chemist and aromatherapist, and Hannes Trummer , stylist and hairdresser.

It was after taking a closer look at the contents of conventional salon products that led them to create their own hair care range, but there's more. Doris, co-founder and participant in the development of this project, assures that she was always guided by the deep relationship between the beauty and sophistication of nature.

It also helped me study chemistry, where I found my specialty in biomimetics: in the study of nature, sophisticated functions and active ingredients are found that stand out for their sustainability, their effectiveness and their impressive beauty. Complex and efficient at the same time. And this is exactly where I found the inspiration to develop Less is More products ,” he justifies.

Today Doris Brandhuber is a great expert in the field of organic cosmetics, but together with Hanne Trummer they managed to make the perfect combo.

Trummer opened a hair salon in 2005 in Vienna. Their relationship with the brand is practically based on the “ Less is More ” philosophy, which is frequently used in the field of architecture and design to reduce everything possible to its essentials . Why not also transfer it to cosmetics? Hanne asked herself, finally getting a range of first-class products.


The importance of the essential

Less is More puts the essentials in the middle, combining it with people's needs and global concerns. Hence, these four characteristics that define the brand:

  • BIO: this brand offers sustainable organic products that are certified with the COSMOS Organic label, which guarantees their high quality in accordance with the COSMOS standard. In this way, the ingredients for its cosmetics are carefully selected for their effectiveness, purity and optimal skin compatibility and environmental impact. They are obtained from renewable resources and, whenever possible, from certified organic agriculture.

  • FUNCTIONAL: Doris and Hanne's combination of knowledge makes the products highly effective and guarantees optimal applicability and results. The interaction between natural sciences, aestheticians and aromatherapy expertise is essential to create a range of quality products.

  • SOCIAL: the company has been certified as Bcorp since 2017. And what is Bcorp? A model of companies that balance social purpose and economic benefits with the aim of generating a positive impact. Therefore, Less is More takes responsibility for current and future generations through its actions: transparent, future-oriented and socially fair.

  • BEAUTIFUL: At Less is More beauty is not an ideal, but an experience of the senses and the heart, so that people feel comfortable with themselves and their health.

  • Our favorites from Less is More

    When we discovered the Less is More brand we knew it wasn't just another one. Its range of products is very wide, gigantic we would say. From products to soften the hair, to add texture or set the hair, to apply with or without rinsing... Real madness. Among the entire range of products that we have at theCosmethics , the Less is More best sellers are:


  • Aloe Mint volume shampoo for fine-oily or normal-oily hair : it is a light and natural volumizing shampoo for fine and/or normal hair that wants to get more body. It works great on hair with oily roots, and hair stays clean for longer. Less is More shampoos are super concentrated, meaning a very small amount is more than enough to clean your entire hair thoroughly.
  • Soothing Neem Scalp Conditioner for irritated or dandruff scalp : soothing natural conditioner especially indicated for scalps prone to flaking, itching, a lot of oil or dandruff caused by dehydration. The result is a hydrated, calm and knot-free scalp.

    Did you know that all Less Is More conditioners can be rinsed off or left on longer as an intensive treatment?

    We have to take into account the action time, which is between 1-10 minutes, but they facilitate brushing and provide softness thanks to agave inulin and lecithin, two key ingredients in their formulation. You can also apply them to the scalp because they are treating.

  • Lindengloss intensive hair mask : repairing, nourishing and intensive hair mask especially suitable for damaged, dry or dyed hair. What is the result of this great mask? A more hydrated, nourished, strong and manageable hair. It is perfect for undoing knots.

  • Tangerine Curl Balm leave-in balm for curly hair : light, leave-in hair treatment ideal for wavy and/or curly hair. It is very easy to apply and performs the functions of: hydrating, reducing frizz, defining the curl, adding shine and softening the hair.

  • Mascobado fixative gel for all hair types : very versatile fixative hair gel. You can use it as a normal setting styling gel or as a volumizing gel by applying it to the roots before drying. It leaves no residue and has a multitude of beneficial properties for the hair.
  • Oval beech brush with boar bristles : thanks to its composition, this comb is able to distribute the natural oils of your hair while brushing, detangling, reducing frizz and gently exfoliating the scalp.

  • As you can see, the hair products are amazing, but we also have some for the body such as deodorants or scented mists , both with delicious aromas that you will love. And if that were not enough, we also have a series of hair sets suitable for each type of hair.

    Wonderful for your hair! And without sulfates and silicones, only based on natural ingredients. Few Bio hair products leave hair as strong, shiny and full of vitality as Less is More .

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